Our story

Ziippup was founded with one purpose – to design smart sustainable gear for dogs and their people so that every day becomes an effortless adventure.

It all started with the arrival of Ebba, our Staffy, in 2021. Overwhelmed by all the dog stuff we supposedly needed (poo bag holders, treat bags, ball throwers, raincoats) and surprised by the lack of sustainable dog gear, we decided that less was more!

Conscious of our environmental impact, we refused to buy any of it – instead tying poo bags to the lead and stuffing our pockets full of treats. This worked well until Ebba decided that her favourite pastime was tearing poo bags apart.   

We thought there must be a better solution, but there wasn’t – so we designed one. Over the past 18 months we’ve tested several leads on the market and worked closely with designers and manufacturers to bring you the ziippup all-in-one dog lead.

Our leads are made from recycled plastic bottles and the all-in-one design eliminates the need for additional poo bag holders and treat bags. This isn’t just a win for you but also for our environment!  

 Annelie and Ebba